Lyndsey Dugan is a Designer and Creative based in
Fairmont, WV.

LYNDSEY DUGAN
(304) 365-9119 – lyndseydugandesign@gmail.com – linkedin.com/in/lyndseydugan

Creative Marketing & Communications Leader

Innovative and results-driven marketing professional with over 15 years of experience in communications, brand management, and creative strategy. Expert in higher education marketing with a focus on enrollment growth, audience engagement, and data-informed decision-making. Proven leadership in developing integrated marketing campaigns across digital and print platforms to enhance brand visibility, recruit students, and drive institutional success.

SKILLS

Creative Strategy & Higher Education Marketing
Expert in designing and executing creative, data-driven marketing strategies to increase enrollment and community engagement. Specializing in multi-channel, audience-focused campaigns for recruitment, public relations, and fundraising.

Brand Management & Storytelling
Experienced brand strategist leveraging narrative, creating identity standards, and multimedia assets to maximize institutional reach and impact.

Leadership & Team Development
Proven ability to build and lead high-performing teams in marketing, communications, and design to achieve strategic goals.

Integrated Marketing & Enrollment Growth
Expert in developing targeted enrollment marketing strategies that align with institutional objectives, utilizing organic and paid media channels.

Design & Digital Media
Expert print and digital designer with advanced proficiency in Adobe Creative Suite, UI/UX, responsive design, video production, and basic HTML.

EXPERIENCE

Communications and Design Manager

Fairmont State University, Performing Arts, Academy for the Arts, Community Arts, Music & Theatre Department (2022 – Present)

• Develop and implement creative marketing strategies for theatre productions, concerts, recruitment initiatives, community engagement, and fundraising campaigns.

• Design digital and print collateral, including promotional materials, event programs, advertising, and social media assets.

• Collaborate with faculty, students, and administration to enhance the visibility of performing arts programs and increase enrollment.

• Manage content creation, branding, and public relations efforts to support institutional goals.

Vice President, University Relations, Recruitment & Marketing

Fairmont State University (2018 – 2022)

• Lead a comprehensive enrollment management strategy, integrating recruitment, retention, and marketing efforts.

• Develop multi-year enrollment plans and oversee execution to drive student enrollment growth and retention.

• Direct branding, digital marketing, advertising, and public relations initiatives to increase institutional visibility.

• Manage teams across recruitment, alumni relations, communications, and creative design.

Creative Director

Fort Hays State University (2015 – 2018)

• Managed university branding and marketing strategies for over 50 academic programs and enrollment campaigns.

• Directed the development of integrated marketing solutions across digital, social, and traditional media.

• Led a team responsible for over 1,200 projects annually, including print, video, and multimedia design.

• Served as Executive Editor and Creative Director for ROAR, the university and alumni magazine.

Owner & Creative Director

Dugan Design (2011 – Present)

• Operate a boutique creative services firm providing marketing solutions to businesses, universities, and nonprofits.

• Clients include Hewlett Packard (USA, Asia), Motorola, FLOR,

• Specialize in branding, promotional materials, identity systems, digital and print advertising, UI/UX design, and publication design.

• Develop strategic marketing campaigns that align with client objectives and maximize audience engagement.

Assistant to Senior Vice President of Design & Construction

Centrum Partners, LLC (Chicago, IL) (2006 – 2010)

• Managed a design-build team for large-scale urban development projects.

• Led environmental design, ADA-compliant wayfinding, and branding for retail spaces.

• Conducted bid analysis, contract negotiations, and budget management for architecture and engineering projects.
  

Communications Manager

American Sun Components (Fort Lauderdale, FL) (2004 – 2006)

• Oversaw CRM database management and B2B client communications.

• Managed marketing initiatives and sales communications across digital and traditional platforms.
  

Designer

Armstrong-White Advertising Agency (Detroit, MI) (1999 – 2003)

• Developed creative concepts for clients including General Motors, Ford Motor Company, and Budweiser.

• Designed advertising campaigns across multiple media platforms.

EDUCATION

Bachelor of Fine Arts
College for Creative Studies (Detroit, MI), 2004